Persuasive Advertising

Persuasive ads are similar they aim to convince potential customers to buy the featured product.

Persuasive advertising. Convincing your audience to take a desired action. So whether you pursue one advertising strategy or another remember that if you can trigger an emotional response regardless of the stimuli your ad will be a success. A business might engage in informative or persuasive advertising to encourage first time customers to try its product in addition to reminding customers to purchase a product they have previously bought. Persuasive advertising is a type of product promotion that aims to persuade a consumer for buying a particular product especially in the presence of several similar products in the same category.

Remember the persuasive essay assignments from school. Persuasive advertising and informative advertising definitely focus on different aspects of persuasion but they still aim to achieve the same goal. In addition to encouraging trial purchase persuasive advertising can also be used to coax consumers to add and retain a particular brand in their consideration set thereby increasing the chances of customer loyalty.